International

If you want to Export from the UK or Import to the UK, PNTA has a track record in providing solutions. In all the Marketing Services we offer, we are able to 'translate' the elements of the marketing mix to promote your goods and services to diverse cultures and distribution channels.

Awareness is the key word when it comes to market and cultural differences. To be aware that there are differences (some basic research for example), is the first defence against making embarrassing mistakes or developing a campaign that does not reflect local conditions.

By the way, here are a few examples of Brands getting it wrong:

Mist Stick

- Unsurprisingly Clairol's curling tongs flopped in Germany (except possibly among a few farmers' wives) - where 'Mist' means manure.

Athlete's Foot

- As far as we're aware, this French sportswear retailer hasn't opened any branches in an English-speaking country - yet.

Blue Water

- A mineral water unlikely to be popular with Ukrainians, since it sounds like their word 'bluvota' - meaning 'vomit'.

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