We are equally concerned with what needs to happen before the 'pretty picture', as with the creative process itself. (The problem the advertising intends to solve; the advertising objective e.g., building awareness, interest, changing attitudes etc.) Developing the rationale is an essential part of advertising planning, which leads to intelligent, cost effective and targeted placement.
Areas Covered:
International / National / Regional / Local
Specialist, Business to Business,
Consumer and Local Press
TV and Radio
|